What is included in graphic design services?
Graphic design services include logo design, brand identity, print design, digital design, packaging, and exhibition graphics. At RankAim, every project ends with editable source files, print-ready PDFs, and a documented set of brand specifications. CMYK and RGB colour values are both provided as standard on every brand identity project.
How much does graphic design cost in the UK?
Costs range from £25 per hour for a junior freelancer to £150 per hour for a senior agency specialist. A logo from a UK freelance marketplace might cost £100 to £500. A complete brand identity from a mid-sized UK agency typically costs £1,500 to £5,000. Always compare deliverables, not just headline price — a £300 logo delivering only a JPEG is not the same value as a £1,500 logo with editable source files and brand guidelines. Contact RankAim with your brief for a fixed-price quote within three working days.
How long does a graphic design project take?
A standalone logo takes 5–7 working days. A complete brand identity takes 2–4 weeks. A print project such as a brochure takes 5–10 working days. Packaging design typically requires at least 4 weeks to allow for physical print proofing. All timelines assume a clear brief and prompt client feedback at each stage. If you have a fixed deadline, mention it in your first message so we can confirm availability before starting.
What file formats will I receive?
Editable source files in Adobe Illustrator or InDesign, print-ready PDFs with bleeds and crop marks, PNGs with transparent backgrounds, SVG files for web developers, and JPEGs for office use. CMYK and RGB colour values are documented in the brand guidelines. This complete file set is standard at RankAim — not offered as a paid extra — because partial file delivery is one of the most common and costly failures in the UK design market.
Do you offer unlimited revisions?
Yes — unlimited revisions within the scope of the approved brief on every project. Typical turnaround per revision round is two to three working days. Changes that fall outside the agreed brief scope — constituting a new direction rather than a refinement — are flagged in writing and quoted separately before any additional work begins. This policy is set out in the written proposal you receive before work starts.
Can you work with my existing brand guidelines?
Yes — we work within existing brand guidelines exactly as specified, matching your approved colours, typefaces, and visual style. If your guidelines are incomplete or need updating, we can audit them and produce a revised version as a separate stage before the main project begins.
What is the difference between graphic design and web design?
Graphic design covers visual communication — logos, brochures, social media graphics, packaging, and presentation materials. Web design is specifically the design of interactive digital interfaces, involving UX design and front-end development. The two disciplines overlap in digital graphic design (web banners, social media assets) but are distinct professions using different tools and skills. RankAim's graphic design team handles the visual assets; our web development team handles interactive interfaces.
Do you offer logo design as a standalone service?
Yes — standalone logo design is available for clients who need only the logo refreshed without a full brand identity project. It includes the primary logo mark, colour and mono variants, and source files in all standard formats. For clients who need a complete visual system — logo, colour palette, typography, and brand guidelines — our full brand identity package produces a more coherent and commercially durable result.